about us

about snow service

Snow Service:

“the” rental service

in Cortina in the heart of the Dolomites

Our business

Three locations in the heart of the Ampezzo valley to meet all requirements.

We have everything you may need for your mountain holiday both in winter and in summer.

Skis for every discipline, bicycles for all levels and disciplines, snowboards, sledges, bobsleds, snowshoes, Via Ferrata equipment, well it would be easier to tell you what we do not rent…

Challenge us.

Snow Service pays also great attention to the quality and the safety of the gear. Our items are continuously updated and rigorously tested after each use. Yet, our equipment is only the start. Snow Service , as its name says, is above all services: courtesy, competence, availability, and speed just to begin with. In addition: open all day, multilingual, repairs, storage, online booking, delivery at your hotel, insurance, courtesy car and, last but not least, our passionate and exhaustive knowledge of the mountains that we always try to instil in our customers.

Our history began in a garage where 4 ski instructors in their thirties (Gino, Nelso, Franco, Vito) from Cortina Ski School met to experiment new skiing techniques. Snowboarding was booming and we attended the first clinic to specialize in this discipline organized by the Veneto district. The following year, we were eager to put our newly acquired snowboarding skills to test, but could not find snowboards to rent to our potential customers. Therefore, we decided to buy some. We used to keep them in our cars or tied to the racks at the ski run starts ready to be used. These were our first rental services.

Gino was already doing some ski repairs at his place at La Vera, outside of town. Seizing the opportunity of an already increasing demand, mainly by foreign customers, we decided to buy the first 50 pairs of skis and boots by installments and we stored them in a woodshed next to Gino’s workshop.


We would schedule appointments with our clients and, with our private cars, we would pick them up at their hotels and drive them to the shop to rent their skis. Once fitted, we would drive them back.
After an awkwardly complicated season, we eventually decided to take the big step and rent our first shop in town. The following year, we moved at via 29 Maggio taking over Gino’s workshop.

Next, Via Marconi’s location followed and finally, the one on Corso italia.
Amid lots of events that it would be boring to recount. On December 18th, 2017 we will celebrate 20 years from the creation of the Poker Company which owns the Snow Service brand.

Our enthusiasm, mutual collaboration, and synergy have never changed since the first day.


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Get ready
the season is around the corner